Session Description:
Successful end-to-end campaign workflow execution and campaign followup strategy. Presentation & Discussion Date/Time: July 16, 2019,10:30 - 11:30 Location: Soul Session Description:
Meet the EMEA PR team and get under the hood of our external and media communications operations and processes ariound the region. Understand more of best practice in this area, specifically with respect to PR @ Forum. Have some fun uncovering some common misconceptions about PR process and best practice as well as test your own knowledge. Presentation & Discussion Date/Time: July 16, 2019,10:30 - 11:30 Location: Jazz 1+2 Session Description:
Work with us on your local/ regional social media strategy - how to optimize your organic reach via social media in EMEA. Workshop Date/Time: July 16, 2019,10:30 - 11:30 Location: Music Hall 4 Session Description:
PLEASE ENSURE YOU REGISTER FOR PART 1, PART 2 AND PART 3 OF THIS WORKSHOP (July 16th sessions at 10:30, 11:30, and 14:00) In this workshop, you will learn how to confidently find and present data from the Marketing Touched model. We’ll use Qlik Sense to access the data and we’ll provide a comprehensive workshop that will help you interpret what you’re seeing and tell an amazing story. We will share strategies and best practices from industry-leading experts on the art of communicating with data, and will also provide templates that can be customized to present a compelling story for your use case. Then we’ll support you through a hands-on session where we use these strategies and templates to create your own data story to most effectively communicate insights and ideas to your target audience. Workshop Date/Time: July 16, 2019,10:30 - 11:30 Location: Music Hall 3 Session Description:
RHEL is coming under increasing pressure in the marketplace from the likes of Amazon, Centos, Google and many others. In this session we examine the capabilities of RHEL 8 and how they can help us continue to grow the RHEL base. Presentation & Discussion Date/Time: July 16, 2019,10:30 - 11:30 Location: Music Hall 1+2
Session Description:
Session will deliver a deeper dive update for the FY20 efforts to date from the Digital Marketing Team. A quick summary of H1 digital demand framework efforts to date (GDC campaigns and kits) and what will also be delivered by the end of Q2 for context setting. Session will primarily be focused on key items that impact regional teams on how best to activate the architecture including segmentation availability (inclusive of lifecycle status), Always On nurture and preference center. Presentation Date/Time: July 16, 2019,11:30 - 12:30 Location: Soul Session Description:
Join us if you want to understand the MM outbound team FY20 Strategy, Updates in regions, new resources analist and technical support, FY19 look back/look ahead, Priorities and asks, SRO and SQO status breakcdown by country. Presentation & Discussion Date/Time: July 16, 2019,11:30 - 12:30 Location: Jazz 1+2 Session Description:
PLEASE ENSURE YOU REGISTER FOR PART 1, PART 2 AND PART 3 OF THIS WORKSHOP (July 16th sessions at 10:30, 11:30, and 14:00) In this workshop, you will learn how to confidently find and present data from the Marketing Touched model. We’ll use Qlik Sense to access the data and we’ll provide a comprehensive workshop that will help you interpret what you’re seeing and tell an amazing story. We will share strategies and best practices from industry-leading experts on the art of communicating with data, and will also provide templates that can be customized to present a compelling story for your use case. Then we’ll support you through a hands-on session where we use these strategies and templates to create your own data story to most effectively communicate insights and ideas to your target audience. Workshop Date/Time: July 16, 2019,11:30 - 12:30 Location: Music Hall 3 Session Description:
How we create a simplified and logical site system with intuitive CX to differentiate Red Hat, promote our brand and differentiate our hybrid cloud story, and generate desired outcomes for the business. Presentation & Discussion Date/Time: July 16, 2019,11:30 - 12:30 Location: Music Hall 4 Session Description:
RHEL is coming under increasing pressure in the marketplace from the likes of Amazon, Centos, Google and many others. In this session we examine the capabilities of RHEL 8 and how they can help us continue to grow the RHEL base. Presentation & Discussion Date/Time: July 16, 2019,11:30 - 12:30 Location: Music Hall 1+2
Session Description:
Successful end-to-end campaign workflow execution and campaign followup strategy. Presentation & Discussion Date/Time: July 16, 2019,14:00 - 15:00 Location: Soul Session Description:
Meet the EMEA PR team and get under the hood of our external and media communications operations and processes ariound the region. Understand more of best practice in this area, specifically with respect to PR @ Forum. Have some fun uncovering some common misconceptions about PR process and best practice as well as test your own knowledge. Presentation & Discussion Date/Time: July 16, 2019,14:00 - 15:00 Location: Jazz 1+2 Session Description:
PLEASE ENSURE YOU REGISTER FOR PART 1, PART 2 AND PART 3 OF THIS WORKSHOP (July 16th sessions at 10:30, 11:30, and 14:00) In this workshop, you will learn how to confidently find and present data from the Marketing Touched model. We’ll use Qlik Sense to access the data and we’ll provide a comprehensive workshop that will help you interpret what you’re seeing and tell an amazing story. We will share strategies and best practices from industry-leading experts on the art of communicating with data, and will also provide templates that can be customized to present a compelling story for your use case. Then we’ll support you through a hands-on session where we use these strategies and templates to create your own data story to most effectively communicate insights and ideas to your target audience. Workshop Date/Time: July 16, 2019,14:00 - 15:45 Location: Music Hall 3 Session Description:
We tend to focus on our Infrastructure contacts and less on Developers - despite Developers being critical to the sale and ongoing renewal of our platforms. In this session, we look at the life of a Developer and the process of going from "Idea to Production". This will help us better understand their needs and motivations and therefore enable us to present to them an effective, and more comprehensive, message of the value of Red Hat. Topics:- Application Lifecycle, Technology choices, CI/CD,Agile, Devops, Automation. Presentation & Discussion Date/Time: July 16, 2019,14:00 - 15:30 Location: Music Hall 4
Session Description:
PLEASE ENSURE YOU REGISTER FOR PART 1, PART 2 AND PART 3 OF THIS WORKSHOP (July 17th sessions at 10:30, 11:30, and 14:00) Red Hat provides a wealth of options for helping our customers build business applications. e.g. Middleware, Serverless, Micro-services, Application Runtimes. It can feel confusing and complex. In this session we examine the various technologies in order to provide a high-level understanding of what they do and their benefits to our customers. Presentation & Discussion Date/Time: July 17, 2019,10:30 - 11:30 Location: Music Hall 1+2 Session Description:
Curious about the Marketing Operations Tools and the benefits they can provide? If yes, then we have you covered during these roundtable discussions! Select your topic of interest, learn more about this capability and how you can incorporate it into your workflow. Topics include:
1. PathFactory (lead activation and acceleration)
2. Certain (in-person events)
3. QlikSense/Tableau (data visualization)
4. Eloqua (marketing automation)
5. MO Hub/Workflows (productivity)
6. Red Hat Digital Asset Manager (easily search and download marketing assets)
7. Account IQ (account data) Round table discussion Date/Time: July 17, 2019,10:30 - 11:30 Location: Music Hall 3 Session Description:
Everyone's talking about mid market and SMB, but what's really being done and how can we improve? In this session, the mid market marketing and outbound demand generation teams will join forces to provide an overview of the business strategy, how marketing aligns and what happens to those all-important opportunities we generate. We'll talk about the messaging, research and whitespace. We'll also share results from current campaigns and best practices from your peers for lead and opportunity follow up. Presentation Date/Time: July 17, 2019,10:30 - 11:30 Location: Soul Session Description:
Learn the basic of Search Engine Advertising and Optimization and get an overview what is in place currently in EMEA. Presentation & Discussion Date/Time: July 17, 2019,10:30 - 11:30 Location: Music Hall 4 Session Description:
Work with us on your local/ regional social media strategy - how to optimize your organic reach via social media in EMEA. Workshop Date/Time: July 17, 2019,10:30 - 11:30 Location: Jazz 1+2
Session Description:
Join us if you want to personalize, optimize and localize the digital experience of your audience. Work with us on your content and contact strategy for your local redhat.com pages and social media posts. Learn more about personalized messaging across our marketing site and how to optimize your inbound marketing mix for your region. TOPICS to be covered: country pages, organic social media, personalization and global content marketing strategy. Presentation & Discussion Date/Time: July 17, 2019,11:30 - 12:30 Location: Music Hall 3 Session Description:
PLEASE ENSURE YOU REGISTER FOR PART 1, PART 2 AND PART 3 OF THIS WORKSHOP (July 17th sessions at 10:30, 11:30, and 14:00) Red Hat provides a wealth of options for helping our customers build business applications. e.g. Middleware, Serverless, Micro-services, Application Runtimes. It can feel confusing and complex. In this session we examine the various technologies in order to provide a high-level understanding of what they do and their benefits to our customers. Presentation & Discussion Date/Time: July 17, 2019,11:30 - 12:30 Location: Music Hall 1+2 Session Description:
Create your event pages with this self-service event management platform and hear about all the possibilities for managing the registrations: Checkin App, Printing badges, Produce QR codes, etc... You will also learn the best practice editing tips to produce nicely formatted pages, uploading speaker content and sponsor logos. Come with your event details and produce your event page during the workshop! Pre-requisite: as we will cover only more advanced Certain topics, you must have already attended one of the basic 1 hour Certain trainings. Workshop Date/Time: July 17, 2019,11:30 - 12:30 Location: Music Hall 4 Session Description:
5 Minutes intro: Results from MDF funded campaigns and introduction of new tool for channel partner business tracking.
Interactive Panel Discussion: Best practice sharing country campaign and OEM/GSIs partner campaigns
Open discussion on developing ideas to improve. Panel discussion Date/Time: July 17, 2019,11:30 - 12:30 Location: Soul Session Description:
Join this workshop on how to maximise value from better alignment with Vertical Marketing, Field Marketing and RDC teams working together. Workshop Date/Time: July 17, 2019,11:30 - 12:30 Location: Jazz 1+2
Session Description:
Learn more about AccountIQ (AIQ) and how you can use this tool to investigate accounts and associated leads/contacts. The app reveals company firmographics, marketing performance metrics, current trends at the product level, Red Hat install base, and competitive intelligence. It's also an opportunity to provide feedback to global about how this is working for EMEA. AIQ provides a holistic view of account signals and performance to enable marketers and sellers to make data-driven decisions and provide customers and prospects with a more personalized, consistent Red Hat experience. More info here: https://mojo.redhat.com/community/marketing/marketing-operations/account-intelligence-initiative Presentation & Discussion Date/Time: July 17, 2019,14:00 - 15:30 Location: Music Hall 4 Session Description:
PLEASE ENSURE YOU REGISTER FOR PART 1, PART 2 AND PART 3 OF THIS WORKSHOP (July 17th sessions at 10:30, 11:30, and 14:00) Red Hat provides a wealth of options for helping our customers build business applications. e.g. Middleware, Serverless, Micro-services, Application Runtimes. It can feel confusing and complex. In this session we examine the various technologies in order to provide a high-level understanding of what they do and their benefits to our customers. Workshop Date/Time: July 17, 2019,14:00 - 15:30 Location: Music Hall 1+2 Session Description:
During this workshop we will be building together your digital campaign from A-Z using the Red Hat Forum digital promotion as a concrete example (quick pre work required): https://docs.google.com/document/d/1G_G2SmWRk2YqZl320lv7X0WKB_XZ581Y7XVXjP02qiI/edit?usp=sharing Workshop Date/Time: July 17, 2019,14:00 - 15:30 Location: Music Hall 3 Session Description:
Workshop will be done using crazy 8, a dynamic intake session. Goal is to get a good understanding of what we need to drive to support the Global business goals, how do we best achieve these goals and what is needed for that. Workshop Date/Time: July 17, 2019,14:00 - 15:30 Location: Soul Session Description:
How we create a simplified and logical site system with intuitive CX to differentiate Red Hat, promote our brand and differentiate our hybrid cloud story, and generate desired outcomes for the business. Presentation & Discussion Date/Time: July 17, 2019,14:00 - 15:30 Location: Jazz 1+2
Session Description:
PLEASE NOTE: this session is ONLY for People Managers (Mandatory). People Managers will get an update about Red Hat strategy and vision of Open Management latest principles. This time will also be a moment to share your experience, lessons learned and discuss next step and plan. People Manager only Date/Time: July 18, 2019,10:30 - 12:30 Location: Music Hall 3 Session Description:
During these sessions you will be split into small groups and it will be your time to submit, attend or discuss topics that matter to you with your teammates and colleague. You will be briefed on Day 1 of our Marketing Exchange about how to submit and run an open discussion. Start to brainstorm and choose your format (clinic, 1o1, group talk, debate, presentation), but let's keep it open. Panel discussion Speakers: Date/Time: July 18, 2019,10:30 - 12:30 Location: Music Hall 1+2 Session Description:
We tend to focus on our Infrastructure contacts and less on Developers - despite Developers being critical to the sale and ongoing renewal of our platforms. In this session, we look at the life of a Developer and the process of going from "Idea to Production". This will help us better understand their needs and motivations and therefore enable us to present to them an effective, and more comprehensive, message of the value of Red Hat. Topics:- Application Lifecycle, Technology choices, CI/CD,Agile, Devops, Automation. Presentation & Discussion Date/Time: July 18, 2019,10:30 - 12:30 Location: Music Hall 4
|