Time Session(s)
09:00 - 14:00 Arrival & Registration
14:00 - 15:00 Networking
15:00 - 16:00 All-hands Call
Werner Knoblich
16:00 - 18:30 Opening Session
Brendan McErlain
18:30 - 19:30 Freshen up
19:30 - 23:30 Get Together & BBQ @ Hotel (plus Berlin office people)


Time Session(s)
07:00 - 08:30 Breakfast
08:30 - 10:00 Keynote: EMEA Strategy and Global Marketing
Werner Knoblich & Tim Yeaton
10:00 - 10:30 Morning Coffee & Snacks
10:30 - 11:30 Why RHEL 8?
Steve Gaines		 Storytelling with Qlik Sense Data
(Workshop part 1 & 2)
Mary Blanks, Fran Sapir, Shoshana Collins , Jenna Taylor		 PR Best Practices
Amy Elston, Alois Lang, Dave Wedderburn, Ameed Al Amad, Sarah W-G		 Social Media @ Red Hat 2.0
(Hands-on)
James Daly		 Event Follow-up and Use of Outreach - Best Practices
Martina Vassileva, Frederik Raulf, Alasdair Cory Smith
11:30 - 12:30 Overview of the Global Always ON initiative, Digital Web Experience: Site System Vision and Roadmap
Benjamin Kussmaul, Stina Eng, Ellie Jonhson		 Opps Follow-up and Sales Incentive
Stefano Gianoglio
12:30 - 14:00 Lunch
14:00 - 15:00 The Life of a Developer
Steve Gaines		 Storytelling with Qlik Sense Data
(Workshop part 3)
Mary Blanks, Fran Sapir, Shoshana Collins , Jenna Taylor		 PR Best Practices
Amy Elston, Alois Lang, Dave Wedderburn, Ameed Al Amad, Sarah W-G		 No Room Allocation Event Follow-up and Use of Outreach - Best Practices
Martina Vassileva, Frederik Raulf, Alasdair Cory Smith
15:00 - 15:45 Networking
15:45 - 16:00 Afternoon Coffee & Snacks + Get Dressed for Team Activiy & Dinner
16:00 - 19:00 Team Building Activity
19:00 - 22:30 Team Dinner @ Restaurant
22:30 - 23:00 Presentation & Winner Annoucement
23:00 - 23:30 Bus Shuttle Back to Hotel


Time Session(s)
07:00 - 08:30 Breakfast
08:30 - 10:00 Keynote: Digital & vertical - IBM
Fran Wilson & Leigh Day
10:00 - 10:30 Morning Coffee & Snacks
10:30 - 11:30 Building Business Apps
(Part 1 & 2)
Steve Gaines		 SEO, SEA (Search Optimization & Advertising) overview
Anna Luti & Loredana Sturiale		 Mid-Market & SMB - Strategy, Marketing & Opportunities
Diane Paternoster		 Social Media @ Red Hat 2.0
(Hands-on)
James Daly		 Marketing Operations Tools and Capabilities Update
(Roundtable)
Ana Amoretti, Magda Siroginova, Orla Kiely , Katja Martino
11:30 - 12:30 How to Drive Marketing Through Partners
(Panel Discussion)
David Robinson		 (Personalized) Content is king
Benjamin Kussmaul, Stina Eng, Laura Hamlyn, Ellie Johnson		 Working with the Vertical Marketing Teams
(Workshop)
Ginette Lacroix & Lorraine Legros		 Certain Training - How to Create Event Pages, Manage Registrations and More
(Hands-on)
Ana Amoretti, Magda Siroginova, Allan Poulsen
12:30 - 14:00 Lunch
14:00 - 15:30 Building Business Apps
(Part 3)
(Group Exercise)		 AccountIQ - How You Can Use AIQ to Find Account-Centric Insights
Matt Webbink		 How to build a digital campaign from A-Z
(Workshop)
Laura Zanetti, Ondrej Markek, Anna Luti, Cecilia Diaz Sanchez, Karin Heinz		 Web Experience: Site System Vision and Roadmap
Benjamin Kussmaul, Stina Eng, Ellie Johnson		 We’re playing the Crazy 8s: Develop a local marketing strategy to support the global business goals for ISVs and CCSPs
(Workshop)
Sabine Sommer & Catharina Krebs
15:30 - 16:00 Afternoon Coffee & Snacks
16:00 - 18:00 Wellbeing Session
Jana Gutierrez Chvalkovska
18:00 - 18:45 Freshen up
18:45 - 19:00 Walk to Ship Pier
19:00 - 23:00 Team Dinner & Party


Time Session(s)
07:00 - 09:00 Breakfast + Later Start
09:00 - 10:00 Keynote
10:00 - 10:30 Morning Coffee & Snacks
10:30 - 12:30 Submit your topic to discuss / Get together
"Open Discussion: RDC campaigns / Partner Alliances / Mid Market / Verticals / ABM Allocadia Clinic/MDF/Charity"		 Open Management Practices
Review & Plan for FY20/21
People Managers Only (Mandatory)
Brendan McErlain, Dunja Heinrich		 The Life of a Developer
Steve Gaines
12:30 - 14:00 Lunch
14:00 - 15:00 Final Keynote
Group Feedback
15:00 - 15:30 Afternoon Coffee & Snacks
15:00 - 18:00 Departure from 15:00 ongoing